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It’s the specific act of promoting a product or service to an audience. Duration & Continuity: Marketing: A continuous, long-term process. It evolves and shifts as the brand, market, or audience changes. Advertising: Typically shorter-term, with campaigns having a specific start and end date. Mediums & Platforms: Federal law requires that applicants for participation in HUD’s subsidized and unsubsidized housing programs pursue affirmative fair housing marketing policies. This is to help ensure that individuals of similar income levels in the same housing market area have a like range of housing choices available to them regardless of their race, color ... Television advertising refers to the use of commercial television spots to promote products, services, or brands to a broad audience. These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. 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